In the eyes of Generation Y employees, enterprise social is a requirement, a prerequisite if you want. It is the way of communication and collaboration they are used to from their private lives. For management, there is a pressure to keep up with the competition, and not to lose the edge. For the risk department, there are issues on exposing sensitive data through unknown channels. A workers’ council would stress the privacy issues. And the IT department sees yet another tool it needs to manage.In all this mess, enterprise social is inevitably changing the ways that people are collaborating. This session will give answers for why is it that way, and demonstrate five practical use cases for how enterprise social can improve collaboration in your company.